KFC's coffee brand KCOFFEE recently announced that it will launch a limited-edition "Finger Lickin' Good Fried Chicken Flavored Latte" from the 15th to the 17th, with a flash sale price of 6.6 yuan. This bizarre drink, which blends the classic salty, savory fried chicken with a latte, caused an uproar on social media as soon as the poster was revealed. Many KFC fans said they "can't understand Chinese" and "can't accept it," while others marveled at the wild creativity of KFC China's R&D. As a signature product with more than 80 years of history, Original Recipe Fried Chicken has seen declining sales in recent years, and the brand has repeatedly tried to draw traffic to it through innovative methods, from soup curry Original Recipe Chicken to Original Recipe Chicken burgers, and now fried chicken-flavored coffee—truly a painstaking effort. However, whether gimmick marketing can actually drive sales, or will backfire, is worth watching. [more…]

During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

During the recent National Day holiday, sales at multiple Heytea stores experienced explosive growth, with some stores seeing increases of over 600%. Among them, the Heytea original store located in Jiangbianli, Jiangmen, Guangdong became the focus: both total sales and single-store single-day sales topped the lists, with overall sales rising 210% compared to before the holiday, and the highest single-day sales exceeding 4,500 cups. On social platforms, many consumers posted screenshots of queues with waits of over 140 minutes, while store employees worked overtime for consecutive days, with some so exhausted they fell asleep on the spot. This cup of Jiangbianli-exclusive Zhizhi Ganpu reached a peak single-day sales of 3,500 cups, a 550% increase compared to before the holiday. This article takes you through the real situation of this original store during the holiday. [more…]

Recently, an illustrator publicly accused the new Chinese-style coffee brand Jueke Coffee of unauthorized use of their artwork, involving three illustrations including "Watermelon and Lotus," and plans to file a lawsuit. Jueke Coffee responded that the packaging design is original, there is no infringement, and refused to apologize or pay compensation. Both sides hold their own views, and the incident has sparked widespread attention. This article reviews the course of the incident, the positions of both parties, and netizen reactions, and includes relevant recommendations from Front Street Coffee. [more…]

Luxury brand Gucci recently teamed up with Blue Bottle Coffee, %Arabica, and Grid Coffee to launch limited-edition pop-up coffee shops in four cities. Among them, the Beijing stop's collaboration with Grid Coffee produced the "Single-Origin Salted Mocha" and "Single-Origin Salted Chocolate," which sparked widespread discussion both inside and outside the industry. An independent coffee shop owner in Beijing publicly stated that the salted mocha among Gucci's limited-edition drinks is suspected of copying her signature product, which she developed in 2020 and officially launched in 2022 with Bingboke as its base. The incident quickly escalated, with voices supporting originality and those believing it was purely a creative coincidence rising and falling in turn. This article will sort out the sequence of events, present multiple perspectives, and explore the copyright dilemmas and market implications of creative coffee drinks. [more…]

The bottled milk tea market is undergoing a health-oriented transformation. Uni-President Assam Milk Tea has launched its first sugar-free original flavor version, highlighting "true 0 sugar," meaning it contains no sucrose, sugar substitutes, or carbohydrates, and in particular explicitly avoids acesulfame potassium, sucralose, erythritol, and aspartame. The new product has the same 500ml capacity as the classic version and retails for about 3.6 yuan. Although its ingredients still include food additives, white granulated sugar and glucose syrup have been removed. Energy per 100 milliliters has dropped from 230 kilojoules in the classic version to 58 kilojoules, a significant reduction in sugar. In recent years, ready-to-drink tea and sparkling water have diverted some bottled milk tea consumption, while freshly made new-style tea drinks have also taken away younger customers. Uni-President's move is both a response to the sugar-reduction trend and a proactive innovation in the face of market competition. However, the technical difficulty of 0-sugar milk tea lies in balancing taste. Whether it can retain Assam's classic flavor after removing sugar will test the brand's research and development strength. [more…]

Luckin Coffee has recently piloted a brand-new product label sticker at some of its stores in Guangzhou, Hangzhou, and other cities, replacing the original small blue label with a palm-sized label sheet and adding information such as calories and fat content to make it easier for consumers to understand the nutritional data of drinks. This change aligns with the current trend in the tea beverage industry of giving drinks a "product ID" and has won recognition from many users. However, Luckin employees are quite unhappy about it, arguing that the large label does not show the order notes they need most and instead slows down order fulfillment efficiency. This controversy over the label stickers reflects the difficult balancing act brands face between consumer demand and frontline operational efficiency. [more…]

Hand-shaken lemon tea brand Ningji recently announced a collaboration with the Japanese anime "Detective Conan," but found itself embroiled in controversy over CP-themed posters displayed in its stores. The posters placed Conan alongside Haibara Ai, and Shinichi Kudo alongside Ran Mouri, sparking strong discontent among fans of the original work. Although Ningji quickly issued an apology statement, attributing the incident to unauthorized actions by an individual franchisee, netizens and industry insiders broadly rejected this explanation, believing the brand was clearly derelict in its material review and respect for the IP. Notably, this is already the second time this year that Ningji has publicly apologized over problems with marketing material oversight. For coffee and tea beverage enthusiasts, how collaborative marketing can strike a balance between respecting the original work and consumers has once again become an industry topic worth watching. [more…]

Luckin Coffee recently launched a co-branded campaign with the China Open, only to unexpectedly get caught up in a plagiarism controversy. An original designer posted on social media, accusing Luckin's co-branded phone case stand of being highly similar to their own work from last year, with details from the color scheme and the tennis-spin concept to the font on the base being almost identical. Meanwhile, another sports brand also discovered that its promotional image for a tennis pillow was strikingly similar to Luckin's merchandise, and after comparison, netizens pointed out that the tag position, plush texture, and even the stitching were exactly the same. As the incident continued to escalate, a wave of questioning flooded Luckin's official comment section, but as of press time the brand had yet to respond. This is not the first time Luckin has faced such accusations, and this controversy has dealt a blow to its co-branded marketing image. [more…]

The largest flagship store "Nayuki Life," created by Nayuki in Shenzhen Coastal City, has recently been obscured by hoarding, confirming that it has quietly withdrawn, and the original site will be taken over by Pop Mart. The store was formerly the world's largest flagship store "Nayuki Dream Factory," launched in 2019 at a cost of 20 million yuan, covering 1,000 square meters and offering a diverse range of products including baked goods, tea drinks, coffee, craft beer, Western cuisine, and retail. After the Dream Factory closed in May 2022, "Nayuki Life" debuted in August of the same year with a new model. Although it retained a bookstore and coffee brand collaboration, it canceled food and alcohol services. Nearby residents reported that the store did brisk business on weekdays and was packed on holidays, and its sudden closure has surprised many. Official customer service responded that the lease expired and was not renewed, and there is no news yet on whether a store will be opened at another location. Meanwhile, reports of Nayuki store closures have also emerged in Guangzhou, Zhuhai, Nanchang, and other places. [more…]

Major changes have occurred in %Arabica's partnership in the Philippine market. The brand announced via Facebook that it has terminated its partnership with its former Philippine partner Allue Hortaleza and has found a new agency company, with new stores expected to open within the year. Allue Hortaleza subsequently confirmed the news on social media and launched the local Philippine coffee brand Angkan Coffee on February 10. Since the original %Arabica store locations belong to it, the new brand will open directly at the original sites. Angkan Coffee draws somewhat on %Arabica in its business philosophy and brand aesthetics, while emphasizing the sourcing of local Philippine coffee beans and the integration of local aesthetics and hospitality. Allue Hortaleza insists that the two are not the same and believes the new brand will influence %Arabica's future restart in the Philippines. This article sorts out the course of events and the brand details. [more…]

Many people, upon first hearing the terms "original coffee" and "black coffee," wonder whether they refer to the same thing. In fact, original coffee is the Chinese expression for black coffee, derived from the English "Black Coffee," referring to pure coffee without milk, sugar, or flavored syrup. In Cantonese, it's called "jaai fe," while Shanghainese people habitually call it "qing ka." This article will revolve around this concept, first clarifying the relationship between original coffee and black coffee, then extending to introduce the preparation methods and differences of common categories such as Americano, espresso, and latte. Combined with the production practices of Front Street Coffee, it will explain the impact of different roast levels and regional beans on the flavor of Americano, helping you choose the cup that better suits your taste at home or in a shop. [more…]

Recently, a clarification post about a café at a scenic spot in Qingdao sparked widespread discussion on social media, with comments quickly climbing to thousands. The incident began when a tourist claiming to be a university student posted about an unpleasant experience at the café, saying they were indirectly driven out by staff for not making a purchase, and later claimed to have been insulted. However, as the business came forward to recount what actually happened, the situation took a turn, and the original poster eventually apologized voluntarily. This controversy not only reflects the differing perceptions between consumers and service venues regarding occupying seats, spending, and service, but also prompts a reexamination of the operational difficulties faced by cafés at tourist attractions during holidays. Today, Front Street Coffee walks you through the full story. [more…]

A silent coffee shop in Shanghai, staffed mainly by hearing-impaired baristas, published an article titled "Please rest assured, we are still alive. But..." on June 14, quickly gaining over 80,000 views. Under the impact of the pandemic, dine-in service was suspended, delivery communication was hindered, and masks obscured lip-reading, plunging the shop into a situation of zero revenue and zero foot traffic. The baristas hand-drew 12 touching moments from those months into illustrations and launched an original themed drip-bag coffee set as a self-rescue effort. The article reviewed the real difficulties this special coffee shop faced, its self-rescue methods, and business adjustment ideas that coffee shops could draw on during the pandemic, including joining delivery platforms, ensuring product quality, designing offline discounts to bring customers back, and developing peripheral products such as drip bags and coffee beans to meet consumers' shifting demand from "going to the shop" to "having it at home." [more…]

As the scorching summer approaches, what could be more refreshing than a glass of iced Americano with lively bubbles? Many friends who have tried creative sparkling coffee specials in cafés want to recreate them at home, but often end up in a fluster when carbonation meets espresso in a violent reaction. In this article, Front Street Coffee brings you detailed steps for making four café-style sparkling iced Americanos, starting from the most basic original sparkling Americano and gradually extending to four flavored specials: preserved plum, orange, mint, and young coconut. The article not only explains the key points of choosing coffee beans and espresso extraction parameters, but also shares how to avoid overflow from the bubbles and how to use fresh ingredients to replace syrups, helping you easily make a summer drink that excels in both looks and taste. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

Before ordering a latte, it's worth asking yourself one question: do you want a solid milk coffee, or one with a playful twist? This question splits lattes into two paths, and also cleaves the direction of bean selection in half. If the path isn't decided, even the best beans won't deliver the mood you expect. The original-flavor path pursues a harmony of the beans' and milk's true essence. [more…]

Recently, many customers have noticed while ordering through the Manner mini-program that previously free add-on options such as cinnamon powder and original syrup have quietly disappeared. This change quickly drew the attention of long-time customers. Staff revealed that the company has issued a notice cancelling the "syrup specials" and "other requests" in drink preparation options. Although some stores can still accommodate requests through order notes, customers are puzzled by the brand's sudden reduction of free perks. Some speculate that this move is related to frequent customer complaints and an increase in bad reviews and refunds, while others worry that Manner may lose regular customers as a result. This article will sort through the course of events, the reactions from various parties, and the possible reasons behind it. [more…]

Starbucks China recently announced the launch of its "True Flavor, Zero Sugar" innovation system across stores nationwide, splitting classic flavored syrups into zero-sugar flavor concentrates and separate original syrups, allowing flavor and sweetness to be customized separately, and adding two new flavors, "Berry Berry" and "Pandan." However, with the rollout of the new policy, staff at stores nationwide were required to centrally destroy old syrup inventory after closing on the 7th, with classic flavors such as vanilla, hazelnut, and salted caramel poured down the drain. This sudden "one-size-fits-all" sugar swap not only marks the beginning of Starbucks' flavor customization era, but also leaves many baristas lamenting the end of an era. [more…]